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Armory Performance Wear
Branding and Identity | Creative Direction | Product Design
Armory is a startup athletic brand focused on creating quality and affordable performance apparel.
The brand mark had to exude strength, energy, and high-performance, and should give its wearers a boost of confidence in the field. Their introductory collection was also designed in-house, and consisted of four designs in two colorways each.
![1.jpg](https://images.squarespace-cdn.com/content/v1/610fe26042e2e073ca098bf7/4deeb289-a51d-48bd-b77c-b6464b03d06f/1.jpg)
![4.jpg](https://images.squarespace-cdn.com/content/v1/610fe26042e2e073ca098bf7/44cdeca5-5cc1-4b8d-98a9-cefa30a1a638/4.jpg)
![5.jpg](https://images.squarespace-cdn.com/content/v1/610fe26042e2e073ca098bf7/e81d14f2-22c7-49ed-9c1d-67671639fe95/5.jpg)
![6.jpg](https://images.squarespace-cdn.com/content/v1/610fe26042e2e073ca098bf7/781395dd-0018-4ee1-999c-a262d6c995da/6.jpg)
![7.jpg](https://images.squarespace-cdn.com/content/v1/610fe26042e2e073ca098bf7/ed1fa23d-fa1c-4998-80aa-9c527b35c079/7.jpg)
![8.jpg](https://images.squarespace-cdn.com/content/v1/610fe26042e2e073ca098bf7/f26ce488-15f3-4590-9b83-a9145d3a96b7/8.jpg)
![9.jpg](https://images.squarespace-cdn.com/content/v1/610fe26042e2e073ca098bf7/0f82ab5d-dd7e-46f9-a38b-56b651a9f550/9.jpg)
![10.jpg](https://images.squarespace-cdn.com/content/v1/610fe26042e2e073ca098bf7/df7f4c43-73de-4969-8026-6f500ffae7ed/10.jpg)
![11.jpg](https://images.squarespace-cdn.com/content/v1/610fe26042e2e073ca098bf7/ce1b4fc3-1e66-4749-aaf0-a0b677b99bad/11.jpg)
![12.jpg](https://images.squarespace-cdn.com/content/v1/610fe26042e2e073ca098bf7/ecee7c7b-2d64-436b-a8b7-b810bdf136ed/12.jpg)